Sculptural illuminated art installation in a hospitality lobby, viewed during a concept design walkthrough

Concept Design

Where Every
project begins.

Concept Design turns a brand's vision into a spatial direction — before a single wall is drawn.

Hospitality & Gaming Resort Interior Design

Concept Design

For 25+ years, Tony Hermez has translated hospitality and gaming brand vision into concept direction — mood, materiality, guest experience narrative, and spatial character — on properties ranging from Hard Rock to Mandalay Bay. This is the foundation every later phase, from space planning through construction documentation, builds on.

Hard Rock hotel lobby lounge with sculptural gold pendant lighting and casino floor beyond

What this phase includes

  1. 01. Brand and guest experience workshops
  2. 02. Mood boards and material direction
  3. 03. Preliminary spatial narrative
  4. 04. Concept presentation for ownership and architecture sign-off
Designer reviewing concept material boards and drawings at a studio desk

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